You add us as a Manager. We handle the replies.

1. Get started in writing

Fill out the get started form or email us. Tell us the shop name, trade, city, and a link to your Google Business Profile if you have one. We’ll also ask how you like to sign off (for example, “— Mike and the team”) and any words you want us to avoid.

You’ll then get a Stripe payment link for the plan you choose — Starter $49 a month (up to 20 new review replies), Standard $99 (up to 50), or Busy $149 (unlimited) — and the Manager-access instructions below. The first month starts when payment is in and access is confirmed.

2. Add us as a Manager on Google Business Profile

This is the only setup step on your side. It usually takes a few minutes. We never ask for your Google password.

1. Sign in at business.google.com with the Google account that owns the profile.
2. Select your business location.
3. Open the people / managers / users settings. Google’s official steps are here: Add or remove Business Profile managers.
4. Invite the email address we send you.
5. Set the role to Manager, not Owner. A Manager can reply to reviews and update business information, but cannot remove you or delete the profile.
6. We’ll accept the invite from our inbox and email you when we’re in.

You can remove us at any time from that same people list. If you cancel, we’ll ask you to remove access, and we’ll stop using the profile.

3. We reply within 24–48 hours, in your voice

Once access is on, we write a reply to each new Google review, usually within 24–48 hours, seven days a week. Replies are specific: we use the reviewer’s name and the job they mentioned. We don’t paste a generic “Thanks for the 5 stars!”

If you have a backlog of unanswered reviews, we’ll work through recent ones first (typically the last 20, or about the last 90 days) unless you tell us otherwise.

Negative reviews are handled carefully. We acknowledge the experience, keep the tone calm, and move details off the public listing when that’s the right move. We don’t argue in public, we don’t offer a coupon in exchange for an updated review, and we don’t admit legal fault in a reply. If a review involves injury, a legal threat, discrimination, or fraud, we email you and wait for your go-ahead before posting.

4. Basic Google Business Profile care

Each month we also look at the public profile itself — hours, phone number, service area, categories, attributes, Q&A, and photos. If something looks off or out of date, we’ll email you a suggested change and wait for your okay before we edit public details. We don’t promise better map rankings, and we don’t handle review-removal requests as a guarantee.

5. A written monthly report

Once a month you’ll get a short email: new reviews, replies posted, the current rating, notable praise or complaints, profile notes, and anything we need from you. If you want a wording tweak, just reply to that email.

Get started